FOOD TRUCK STARTUP KIT

The food truck starter kit you wish existed 6 months ago.

Q: Will this work for a food trailer or ghost kitchen?

Mostly yes. About 80% of the kit is the same. The permit section has a few truck-specific items, but the business, financial, and marketing stuff applies to any mobile food concept.

This food truck starter kit is the complete, done-for-you launch system: business plan, financials, permit checklist, menu pricing, marketing templates, and a grand opening playbook. Built by a former hospitality CMO who’s helped open hundreds of locations. One-time price. Everything inside.

🗺️ Not sure where to launch?

See which U.S. metros have the best food truck opportunity — free, no email required.

Open the Opportunity Map →

30-day money-back guarantee. Instant access.

Want to test the numbers first? Try our free food truck startup cost calculator, check permit costs by state, or read the complete guide to starting a food truck.

SOUND FAMILIAR?

You've had the food truck idea for a while now.

Maybe years.

You’ve watched the YouTube videos. Joined the Facebook groups. Saved 47 tabs you swear you’ll read later. Maybe you even priced out a truck or two.

And you’re still stuck in the same spot.

Because here’s what nobody tells you: starting a food truck isn’t one project. It’s like 30 projects stacked on top of each other. Business plan. LLC paperwork. Health permits. Commissary kitchen. Menu pricing. POS system. Insurance. Branding. Social accounts. A launch plan.

Every question you Google sends you down a three-hour rabbit hole. Every expert online contradicts the last one. And the “complete guides” you’ve read are either 12 years old or trying to sell you a $5,000 coaching program.

You don’t need more inspiration. You need a plan. A real one. With actual numbers, actual checklists, and someone telling you what to do next.

That’s what this is.

WHAT'S INSIDE

Everything you need. Nothing you don't.

9 tools and templates that replace months of research, Googling, and guesswork.

📋

Business Plan Template

Fill-in-the-blank business plan built for food trucks. The exact document banks and investors want to see, with every section pre-written in plain English.

📊

Financial Projections

Three-year projections, break-even analysis, and cash flow modeling. Plug in your numbers and it does the math. Best case, worst case, and realistic scenarios.

🧮

Menu Pricing Calculator

Plug in your ingredient costs and get food cost percentages, margins, and price points. The same logic chains use to hit 28% food cost.

✅

Permit & License Checklist

Every permit, license, and inspection you need, organized by state. With links, typical fees, and the order you should tackle them in.

📅

Marketing Calendar

12-month content calendar pre-loaded with campaign ideas, seasonal hooks, and posting frequency. Just show up and post.

📱

Social Media Templates

50+ ready-to-edit post templates for Instagram, TikTok, and Facebook. Drop in your photos and you’re live in 5 minutes.

🚀

Grand Opening Playbook

Week-by-week countdown to your first day with PR angles, influencer outreach scripts, and a day-of run sheet. Turn a quiet opening into a line down the block.

🤝

Supplier Directory

Vetted list of food truck builders, commissary kitchens, POS providers, insurance brokers, wrap designers, and equipment suppliers. With price ranges.

🎨

Brand Identity Starter

Logo direction, color palette framework, menu board design principles, and truck wrap inspiration. Built so a non-designer can hand it to a freelancer and get results.

Is this for you?

This kit is for you if:

✓ You’ve been “thinking about” a food truck for more than six months and it’s time to do the thing

✓ You have a concept but zero idea how to turn it into a business

✓ You’re a home cook, caterer, or chef ready to go out on your own

✓ A $5,000 coach or $15,000 consultant isn’t in the budget

✓ You don’t need hand-holding. You just need the right tools in the right order

✓ You’ve got more hustle than spare time

Skip this if:

✕ You want someone to start the business for you. This is DIY.

✕ You’re looking for a “get rich quick” thing

✕ You already have a food truck running. This is a zero-to-one kit.

✕ You want weekly coaching calls and hand-holding

✕ You don’t actually want to open a food truck and you’re just collecting PDFs

Built by Dustin Lack

Former CMO, Dickey's Barbecue Pit

I spent years watching first-time food truck owners make the same avoidable mistakes. Not because they weren’t smart or hardworking, but because nobody gave them a real playbook. They’d spend months Googling, overpay for consultants, or just wing it and hope for the best. I built this kit to fix that. Every template, every checklist, every spreadsheet is something I wish existed when I was helping people launch from scratch.

PRICING

One payment. Yours forever.

The Kit

$297

One-time payment. Free lifetime updates.

✓ Business Plan Template

✓ Financial Projections Spreadsheet

✓ Menu Pricing Calculator

✓ Permit & License Checklist

✓ Marketing Calendar

✓ 50+ Social Media Templates

✓ Grand Opening Playbook

✓ Supplier Directory

✓ Brand Identity Starter Guide

The Kit + Extras

$497

Everything in The Kit, plus:

✓ Everything in The Kit

✓ 3 Bonus Branding Concept Packs

✓ Investor Pitch Deck Template

✓ Loan Application Walkthrough

✓ 90-Day Launch Timeline Poster

✓ 30 Days of Email Access to Dustin

No subscriptions. No hidden fees. No upsells at checkout.

🛡️

30 days. No questions. Full refund.

Buy the kit. Open every file. Use whatever you want. If it’s not worth what you paid, email us within 30 days and you get every dollar back. No forms. No “tell us why.” No trying to talk you out of it.

QUESTIONS

Got questions? We've got answers.

How long does it take to actually use this stuff?

Most people work through the core materials in 2 to 4 weeks of nights and weekends. The templates save you months of building from scratch.

Do I need a truck already?

Nope. The kit walks you through how to buy, lease, or build one, plus what to ask for and what to avoid.

What if my state has weird permit rules?

The permit checklist is organized by state. The business plan, financials, and marketing stuff work anywhere in the US.

Is this just a bunch of PDFs?

It’s PDFs, Google Sheets templates, Word docs, and Canva links. Real working files you can edit, not locked-down junk. Delivered instantly after checkout.

Who made this?

Dustin Lack, former CMO at Dickey’s BBQ. He’s helped open hundreds of restaurant locations and spent a decade watching first-time operators make the same avoidable mistakes.

Will this work for a food trailer or ghost kitchen?

Mostly yes. 80% of the kit is the same. The permit section has a few truck-specific items, but the business, financial, and marketing stuff applies to any mobile food concept.

What's the difference between this and a $5,000 course?

About $4,500 and 40 hours of video you’ll never finish. Same outcome. This is the stuff you actually need, nothing you don’t.

When do I get access?

Right after you check out. Everything lands in your email within a minute.

You can keep Googling, or you can start building.

Every day this sits on your to-do list is another day your concept stays a daydream. The kit is $297. You’ll spend more than that this week on coffee and gas.

Instant access. 30-day guarantee. One payment, yours forever.