COFFEE SHOP STARTUP KIT

Everything you need to open your coffee shop, in one kit.

42 ready-to-use tools: business plan, startup budget, permits, drink costing, branding, marketing and an opening day game plan. Fill them in, check them off and open with a plan.
One payment. Instant download. 30-day money-back guarantee.
Want to test the numbers first? Try the free coffee shop startup cost calculator, the break-even calculator, or read how to open a coffee shop.
SOUND FAMILIAR?

You've pictured your coffee shop a hundred times.

The menu, the music, the regulars who know your name. You know exactly how it should feel.

The part that slows most people down is everything behind the bar: the business plan, the lease, permits, build-out, drink costs, suppliers, hiring and a launch plan. It's a lot of projects at once.

This kit puts all of it in order. Real templates, real numbers, real checklists, and a clear next step at every stage.

That's what this is.

WHAT'S INSIDE

Every tool you need to open a coffee shop.

42 tools, 52 files: PDF guides, editable Word templates and working Excel spreadsheets.

📋

Business Plan Template

Fill-in-the-blank plan built for cafés, ready for a lender, landlord or investor.
💵

Startup Budget Calculator

Build-out, espresso equipment, first inventory and a cash cushion in one sheet.
☕

Drink Cost Calculator

Cost every drink down to the cup and lid, then price it for profit.
✅

Permits Roadmap + Tracker

Which permits you need, in what order, with a tracker to keep it all straight.
📍

Lease + Site Selection Guide

Score locations, count foot traffic and know which lease terms to ask for.
🎨

Storefront + Build-Out Brief

Plan your layout and hand your contractor a clear brief.
📱

Social Media Kit

Bios, 60+ caption templates and a 90-day posting calendar.
🧑‍🍳

Hiring + Barista Training

Job posts, interview questions and a 2-week barista training plan.
🚀

Opening Day Game Plan

A 30-day countdown, an hour-by-hour opening day and a grand opening kit.
THE FULL TOOL LIST

Every tool in the kit, by name.

MODULE 1

Business Foundation

0.0 Start Here + Kit Index

1.0 Coffee Shop Business Plan Template

1.1 Business Launch Checklist

1.2 Business Structure Guide

1.3 Permits & Licensing Roadmap

1.3 Permit Tracker

1.4 Insurance Cheat Sheet

1.5 Startup Budget Calculator

1.6 Supplier Directory

MODULE 2

Menu & Pricing

2.1 Menu Engineering Guide

2.2 Drink Cost Calculator

2.3 Pricing Strategy Guide

2.4 Menu Board Design Templates

MODULE 3

Branding & Design

3.1 Brand Identity Workbook

3.2 Storefront & Interior Design Guide

3.3 Build-Out Design Brief Template

MODULE 4

Online Presence

4.1 Website Setup Guide

4.2 Google Business Profile Setup Kit

4.3 Social Media Starter Pack

4.3 Bio + Caption Templates

4.3 Social Media Posting Calendar

4.4 Online Directory Setup Checklist

MODULE 5

Finding Customers

5.1 Lease & Site Selection Guide

5.2 Office & Wholesale Account Templates

5.3 Coffee Catering Proposal Template

5.4 Outreach Email Scripts

5.5 First 30 Customers Playbook

5.6 Coffee Bar Package Template

MODULE 6

Operations & Money

6.1 Daily Operations Checklist

6.1 Daily Sales Log

6.2 Inventory Template

6.3 Profit & Loss Tracker

6.4 Bookkeeping Setup Guide

6.5 Hiring & Barista Training Guide

MODULE 7

Opening Day Game Plan

7.1 Pre-Launch Countdown

7.2 Grand Opening Marketing Kit

7.3 Customer Loyalty Program Guide

7.4 Feedback Collection System

BONUS

Growth Accelerator

B.1 Social Media Ads Guide

B.2 Wholesale & Second Location Guide

B.3 Investor Pitch Deck Template

Tools marked 1.0 to 2.2 are also sold on their own as the $29 Launch Plan.

Is this for you?

A great fit if:

✓ You're serious about opening a coffee shop, café or kiosk

✓ You want your numbers right before you sign a lease

✓ You love coffee and want the business side handled step by step

✓ You like doing it yourself with the right tools in the right order

✓ You want a plan a lender or landlord will take seriously

Good to know:

✓ Works for cafés, kiosks, drive-thrus and coffee bars

✓ Permit rules vary by city, so the roadmap shows you what to ask and where

✓ Everything is editable: Word, Excel, Google Sheets and PDF

✓ Want a second set of eyes? The Founder Call tier adds a 1:1 call

✓ One payment. No subscription.

Dustin Lack, founder of Opening Day Kit

Built by Dustin Lack

Former CMO, Dickey's Barbecue Pit
I’ve spent my career in hospitality marketing and helped open a lot of locations. The owners who do best aren’t the ones with the most money. They’re the ones with a plan and the right tools. I built this kit so you can start with both.
PRICING

Pick the level of help you want.

Launch Plan

$29
Plan it. Your plan, permits and numbers.

✓ Start Here guide + 2-week plan

✓ Business Plan Template (Word + PDF)

✓ Startup Budget Calculator

✓ Drink Cost Calculator

✓ Business Launch Checklist

✓ Permits Roadmap + Permit Tracker

✓ Insurance Cheat Sheet

✓ Business Structure Guide

Startup Kit

$297
Build it. All 42 tools.

✓ Everything in the Launch Plan

✓ Supplier directory

✓ Menu, pricing + design guides

✓ Branding workbook + design brief

✓ Website, Google + social templates

✓ Customer playbooks + outreach scripts

✓ Ops, inventory + P&L trackers

✓ Hiring guide + opening day plan

MOST SUPPORT

Kit + Founder Call

$497
Launch it with help.

✓ Everything in the Startup Kit

✓ 60-minute 1:1 Founder Call

✓ We review your plan and numbers together

✓ 30 days of email support

✓ Book your call right after checkout

Already have the $29 Launch Plan? Use code UPGRADE29 for $29 off either kit.

Compare the options

 

Launch Plan

Startup Kit

Kit + Founder Call

Business plan, budget, cost calculator, permits, insurance + structure

✓

✓

✓

Menu, branding, marketing, customers, operations, hiring + opening day

–

✓

✓

Tools included

9

42

42

60-minute 1:1 Founder Call

–

–

✓

30 days of email support

–

–

✓

Best for

Getting your numbers right first

Building the whole business yourself

A second set of eyes on your plan

Price

$29

$297

$497

🛡️

30 days. No questions. Full refund.

Buy the kit. Open every file. Use whatever you want. If it’s not worth what you paid, email us within 30 days and you get every dollar back. No forms. No “tell us why.” No trying to talk you out of it.
QUESTIONS

Got questions? Here are the answers.

Most people work through the core tools in 2 to 4 weeks of nights and weekends, then keep using the trackers after they open.
No. The Lease & Site Selection Guide helps you find and score spaces, and the budget calculator tells you how much rent you can afford.
The Permits Roadmap walks you through every permit type and the order to get them, with a tracker for your local requirements. Rules vary by city and state, so it shows you exactly what to ask.
PDF guides, editable Word templates and Excel spreadsheets that also work in Google Sheets and Numbers. 42 tools, 52 files.
The $497 tier adds a 60-minute 1:1 call to walk through your plan and numbers, plus 30 days of email support. You book it right after checkout.
Yes. Use code UPGRADE29 at checkout for $29 off the Startup Kit or the Kit + Founder Call.
Yes. The business, money and marketing tools apply to any coffee concept, and the guides call out what changes for smaller formats.
Right after checkout. Your download is on the thank-you page and in your email.

Open your coffee shop with a plan.

Every tool you need, in the order you need it. Start building today and know exactly what to work on next.
Instant download. 30-day guarantee. One payment, yours forever.
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