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HOW TO OPEN A COFFEE SHOP

The foundation and the numbers for your coffee shop. In one kit.

Business structure, permits and licensing, insurance, your startup budget, menu engineering and drink costing. Built by a former hospitality CMO. One kit. One price. No BS.
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30-day money-back guarantee. Instant access.
SOUND FAMILIAR?

You know how to open a coffee shop. Nobody gave you the playbook.

You have been dreaming about your own coffee shop for a while now. Maybe years.

You have scrolled through Pinterest boards full of beautiful cafe interiors. Followed every coffee entrepreneur on Instagram. Read dozens of “how to open a coffee shop” articles that all say the same vague stuff.

And you are still stuck in the same spot.

Because here is what nobody tells you: figuring out how to open a coffee shop is not just about making great coffee. It is about leases, permits, equipment specs, supplier contracts, barista hiring, menu engineering, and a marketing plan that actually gets people through the door.

Every question leads to three more. Every “expert” online contradicts the last one. And the consultants who actually know this stuff charge $10,000+.

You do not need more inspiration. You need a plan. A real one. With actual numbers, actual checklists, and someone telling you what to do next.

That is what this is.

WHAT'S INSIDE

What is in it. And what is not.

The files that replace months of research, Googling, and guesswork. Plus a straight answer on what is not built yet.

Business Launch Checklist

The whole opening sequence in order, so nothing gets missed while you are juggling a lease, a build-out and an inspector.

Business Structure Guide

LLC, S-corp or sole proprietor for a cafe. What each one does to your taxes, your liability and the name on your lease.

Drink Cost Calculator

A live spreadsheet. Put in what a drink costs you to make and it returns your margin and your price. Every latte, cold brew and specialty drink.

Permits and Licensing Roadmap

The permits, licenses and inspections a coffee shop has to clear, and the order to tackle them in. Rules are set locally, so it tells you who to call, not what your city charges.

Insurance Cheat Sheet

What a cafe actually needs covered, what each policy does, and the questions to ask a broker before you sign anything.

Startup Budget Calculator

A live spreadsheet for build-out, equipment, deposits and opening inventory. Change one number and the total moves with it.

Menu Engineering Guide

How to lay out a cafe menu so the high-margin drinks are the ones people order, instead of the ones buried at the bottom.

Pricing Strategy Guide

How to set prices that hold your margin without losing the morning regulars, and when to raise them.

What is not in it yet

Branding, marketing, sales, operations and grand-opening files are not in the coffee kit yet. They are built for the Food Truck Kit and are still being rebuilt for coffee. You are buying the foundation and the numbers.

Is this for you?

This kit is for you if:

✓ You have been dreaming about opening a coffee shop and it is time to make it real

✓ You love coffee but have no idea how to turn that into a business

✓ You are a barista ready to go out on your own

✓ A $10,000 consultant or $5,000 course is not in the budget

✓ You do not need hand-holding. You just need the right tools in the right order

✓ You have more hustle than spare time

Skip this if:

✕ You want someone to open the shop for you. This is DIY.

✕ You are looking for a “get rich quick” thing

✕ You already have a coffee shop running

✕ You want weekly coaching calls and hand-holding

✕ You are just collecting PDFs and not actually going to open

Dustin Lack

Built by Dustin Lack

Former CMO, Dickey's Barbecue Pit

I spent years in the hospitality industry watching first-time coffee shop owners make the same avoidable mistakes. Not because they were not smart, but because nobody gave them a real playbook. They would spend months researching, overpay for consultants, or just wing it and hope for the best. This kit is the fix for that.

The coffee shop kit is one of several business startup kits built the same way. Same structure, rebuilt from the ground up for each concept. Still deciding between coffee and something else? Compare them first, then come back.

PRICING

One payment. Yours forever.

The Kit

$297
One-time payment. Free lifetime updates.

✓ Business Launch Checklist

✓ Business Structure Guide

✓ Permits and Licensing Roadmap

✓ Insurance Cheat Sheet

✓ Startup Budget Calculator

✓ Menu Engineering Guide

✓ Drink Cost Calculator

✓ Pricing Strategy Guide

Get The Kit
KIT + EXTRAS

The Kit + Extras

$497
Everything in The Kit, plus:

✓ Everything in The Kit

✓ Loan Application Walkthrough

✓ 30 Days of Email Access to Dustin

Get The Kit + Extras
No subscriptions. No hidden fees. No upsells at checkout.
🛡️

30 days. No questions. Full refund.

Buy the kit. Open every file. Use whatever you want. If it is not worth what you paid, email us within 30 days and you get every dollar back. No forms. No hoops. No trying to talk you out of it.
QUESTIONS

Got questions? We have got answers.

Most people work through the core materials in 2 to 4 weeks of nights and weekends. The templates save you months of building from scratch.
Nope. The kit is the foundation and the numbers: your structure, your permits, your insurance, your budget and your drink costing. There is no lease-negotiation file in it.
Permit rules are set city by city and county by county, so the roadmap tells you which permits to chase and who to call rather than quoting your local fee. The structure, budget and costing files work anywhere in the US.
It is PDF guides and live spreadsheets. Real working files you can edit, not locked-down junk. Delivered instantly after checkout.
Dustin Lack, former CMO at Dickey’s BBQ. He has helped open hundreds of restaurant and hospitality locations.
Yes. The structure, permit, insurance, budget and costing files apply to any coffee-focused business. The permit roadmap has some items specific to full coffee shops, but the numbers work for cafes, espresso bars and drive-thru concepts.
About $4,700 and 40 hours of video you will never finish. Same outcome. This is the stuff you actually need, nothing you do not.
Right after you check out. Everything lands in your email within a minute.

Ready to open a coffee shop? Stop Googling and start building.

You already know you want to open a coffee shop. Every day this sits on your to-do list is another day your concept stays a daydream. The kit is $297. That is less than a month of buying coffee from someone else’s shop.
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Get The Kit + Extras
Instant access. 30-day guarantee. One payment, yours forever.
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