HOW TO OPEN A COFFEE SHOP

Everything you need to open a coffee shop. In one kit.

The complete kit to help you open a coffee shop the right way. Business plan, financials, permits, barista training guides, marketing templates, and a grand opening playbook. Built by a former hospitality CMO. One kit. One price. No BS.

30-day money-back guarantee. Instant access.

SOUND FAMILIAR?

You know how to open a coffee shop. Nobody gave you the playbook.

You have been dreaming about your own coffee shop for a while now. Maybe years.

You have scrolled through Pinterest boards full of beautiful cafe interiors. Followed every coffee entrepreneur on Instagram. Read dozens of “how to open a coffee shop” articles that all say the same vague stuff.

And you are still stuck in the same spot.

Because here is what nobody tells you: figuring out how to open a coffee shop is not just about making great coffee. It is about leases, permits, equipment specs, supplier contracts, barista hiring, menu engineering, and a marketing plan that actually gets people through the door.

Every question leads to three more. Every “expert” online contradicts the last one. And the consultants who actually know this stuff charge $10,000+.

You do not need more inspiration. You need a plan. A real one. With actual numbers, actual checklists, and someone telling you what to do next.

That is what this is.

WHAT'S INSIDE

Everything you need. Nothing you don't.

9 tools and templates that replace months of research, Googling, and guesswork.

Business Plan Template

Fill-in-the-blank business plan built for coffee shops. The exact format banks and investors want to see, with every section pre-written in plain English.

Financial Projections

Three-year projections, break-even analysis, and cash flow modeling with coffee shop benchmarks. Plug in your numbers and it does the math.

Drink Cost Calculator

Input your ingredient costs per drink and get margins, price points, and pour cost percentages. Know exactly what to charge for every latte, cold brew, and specialty drink.

Permit & License Checklist

Every permit, license, and inspection you need to open a coffee shop, organized by state. With links, typical fees, and the order to tackle them.

Marketing Calendar

12-month content calendar pre-loaded with coffee shop campaign ideas, seasonal drink launches, and posting frequency. Just show up and post.

Social Media Templates

50+ ready-to-edit post templates for Instagram, TikTok, and Facebook. Grand opening, latte art shots, new menu drops, community events. Drop in your photos and go.

Grand Opening Playbook

Week-by-week countdown to your first day with PR outreach scripts, influencer invites, soft launch strategy, and a day-of run sheet.

Supplier Directory

Vetted list of coffee bean wholesalers, equipment suppliers, POS providers, insurance brokers, and interior designers. With price ranges.

Brand Identity Starter

Logo direction, color palette framework, menu board design principles, and cafe interior inspiration. Built so a non-designer can hand it to a freelancer and get results.

Is this for you?

This kit is for you if:

✓ You have been dreaming about opening a coffee shop and it is time to make it real

✓ You love coffee but have no idea how to turn that into a business

✓ You are a barista ready to go out on your own

✓ A $10,000 consultant or $5,000 course is not in the budget

✓ You do not need hand-holding. You just need the right tools in the right order

✓ You have more hustle than spare time

Skip this if:

✕ You want someone to open the shop for you. This is DIY.

✕ You are looking for a “get rich quick” thing

✕ You already have a coffee shop running

✕ You want weekly coaching calls and hand-holding

✕ You are just collecting PDFs and not actually going to open

Built by Dustin Lack

Former CMO, Dickey's Barbecue Pit

I spent years in the hospitality industry watching first-time coffee shop owners make the same avoidable mistakes. Not because they were not smart, but because nobody gave them a real playbook. They would spend months researching, overpay for consultants, or just wing it and hope for the best. This kit is the fix for that.

PRICING

One payment. Yours forever.

The Kit

$297

One-time payment. Free lifetime updates.

✓ Business Plan Template

✓ Financial Projections Spreadsheet

✓ Drink Cost Calculator

✓ Permit & License Checklist

✓ Marketing Calendar

✓ 50+ Social Media Templates

✓ Grand Opening Playbook

✓ Supplier Directory

✓ Brand Identity Starter Guide

The Kit + Extras

$497

Everything in The Kit, plus:

✓ Everything in The Kit

✓ 3 Bonus Branding Concept Packs

✓ Investor Pitch Deck Template

✓ Loan Application Walkthrough

✓ 90-Day Launch Timeline Poster

✓ 30 Days of Email Access to Dustin

No subscriptions. No hidden fees. No upsells at checkout.

🛡️

30 days. No questions. Full refund.

Buy the kit. Open every file. Use whatever you want. If it is not worth what you paid, email us within 30 days and you get every dollar back. No forms. No hoops. No trying to talk you out of it.

QUESTIONS

Got questions? We have got answers.

How long does it take to use this stuff?

Most people work through the core materials in 2 to 4 weeks of nights and weekends. The templates save you months of building from scratch.

Do I need a location already?

Nope. The kit walks you through how to find, evaluate, and negotiate a lease, plus what to look for and what to avoid.

What if my city has weird permit rules?

The permit checklist is organized by state. The business plan, financials, and marketing stuff work anywhere in the US.

Is this just a bunch of PDFs?

It is PDFs, Google Sheets templates, Word docs, and Canva links. Real working files you can edit, not locked-down junk. Delivered instantly after checkout.

Who made this?

Dustin Lack, former CMO at Dickey’s BBQ. He has helped open hundreds of restaurant and hospitality locations.

Will this work for a cafe or espresso bar too?

Yes. 90% of the kit applies to any coffee-focused business. The permit section has some items specific to full coffee shops, but the business, financial, and marketing tools work for cafes, espresso bars, and drive-thru concepts.

What is the difference between this and a $5,000 course?

About $4,700 and 40 hours of video you will never finish. Same outcome. This is the stuff you actually need, nothing you do not.

When do I get access?

Right after you check out. Everything lands in your email within a minute.

Ready to open a coffee shop? Stop Googling and start building.

You already know you want to open a coffee shop. Every day this sits on your to-do list is another day your concept stays a daydream. The kit is $297. That is less than a month of buying coffee from someone else’s shop.

Instant access. 30-day guarantee. One payment, yours forever.