Business Startup Kits, Built for Your Industry
Business startup kits are the fastest way to skip the blank page. Each Opening Day Kit bundles the documents you would otherwise build from scratch: business plan, startup budget, cost calculator, permits roadmap, branding and marketing templates, operations trackers and an opening day game plan, all written for one industry.
Five kits are ready today: food truck, coffee shop, catering, restaurant and bar. Each one comes three ways: the $29 Launch Plan (plan, permits and numbers), the $297 Startup Kit (all 42 tools) and the $497 Kit + Founder Call (the kit plus a 60-minute 1:1 call and 30 days of email support). One payment, yours forever, with a 30-day money-back guarantee.
Five kits, ready to download today
Food Truck Startup Kit
✓ 42 tools, 52 files
✓ 7 modules + bonus
✓ Instant download
✓ 30-day guarantee
Coffee Shop Startup Kit
✓ 42 tools, 52 files
✓ 7 modules + bonus
✓ Instant download
✓ 30-day guarantee
Catering Startup Kit
✓ 42 tools, 52 files
✓ 7 modules + bonus
✓ Instant download
✓ 30-day guarantee
Restaurant Startup Kit
✓ 42 tools, 52 files
✓ 7 modules + bonus
✓ Instant download
✓ 30-day guarantee
Bar Startup Kit
✓ 42 tools, 52 files
✓ 7 modules + bonus
✓ Instant download
✓ 30-day guarantee
Start with a $29 Launch Plan
Food Truck Launch Plan
Your plan, permits and numbers, sorted before you spend a dollar on a truck.
✓ 10 files: PDF, Word and Excel
✓ Business plan, budget, food cost
✓ Instant download
Coffee Shop Launch Plan
Business plan, build-out budget, drink costing, permits and insurance for a café.
✓ 10 files: PDF, Word and Excel
✓ Business plan, budget, drink cost
✓ Instant download
Catering Launch Plan
Business plan, startup budget, per-head pricing, permits and insurance for catering.
✓ 10 files: PDF, Word and Excel
✓ Business plan, budget, per-head cost
✓ Instant download
Restaurant Launch Plan
Business plan, startup budget, plate costing, permits and insurance for a restaurant.
✓ 10 files: PDF, Word and Excel
✓ Business plan, budget, plate cost
✓ Instant download
Bar Launch Plan
Business plan, startup budget, pour costing, liquor licensing and insurance for a bar.
✓ 10 files: PDF, Word and Excel
✓ Business plan, budget, pour cost
✓ Instant download
Ready for the full kit later? Code UPGRADE29 takes $29 off any Startup Kit, so your Launch Plan counts toward it.
What's in a business startup kit?
A business startup kit is a bundle of the documents a new owner needs to plan, open and run the business, written for one industry. Every Opening Day Kit uses the same seven modules plus a bonus:
- Business Foundation: business plan template, launch checklist, business structure guide, permits roadmap and tracker, insurance cheat sheet, startup budget calculator and supplier directory
- Menu & Pricing: menu engineering guide, a cost calculator built for your industry, pricing strategy and menu design templates
- Branding & Design: brand identity workbook, a space or vehicle design guide and a design brief template
- Online Presence: website setup, Google Business Profile kit, bios, 60+ caption templates, a 90-day posting calendar and a directory checklist
- Finding Customers: location or partner guide, booking and proposal templates, outreach scripts and a first 30 customers playbook
- Operations & Money: daily checklists, sales log, inventory template, P&L tracker, bookkeeping setup and a hiring guide
- Opening Day Game Plan: 30-day countdown, grand opening kit, loyalty program and feedback system
- Bonus: social ads guide, a growth path guide and an investor pitch deck template
You will see the same idea sold as a business start up package or a small business startup kit. Opening Day Kits are written for one industry at a time, and everything you buy stays yours.
Looking for free startup tools? Start with our free calculators and planning tools: startup cost calculators, break-even math, permit cost maps and concept quizzes, no email required.
What each module helps you do
Every file is something you fill in, calculate with or check off. Here is what each module gets done for you.
1. Business Foundation. Your business plan, startup budget and permit path, in order. The SBA describes two common plan formats, a detailed traditional plan and a one-page lean plan (SBA, Write your business plan). The kit’s template follows the traditional format lenders usually ask for.
2. Menu & Pricing. Cost every item and price it for profit. Food trucks cost plates, coffee shops cost drinks, caterers cost per head, restaurants cost plates and bars cost pours. Same structure, different inputs.
3. Branding & Design. A brand workbook plus a design guide for your truck, storefront, dining room, bar or event setup, and a brief you can hand straight to a designer or contractor.
4. Online Presence. Website, Google Business Profile and social, set up the right way, with 60+ captions and a 90-day calendar.
5. Finding Customers. Scripts, proposals and playbooks for your first 30 customers and your first repeat accounts.
6. Operations & Money. Daily checklists and spreadsheets that track sales, inventory and profit from day one.
7. Opening Day Game Plan. A 30-day countdown and an hour-by-hour plan for your first day or night.
Which startup kit is right for you?
All five kits include the same 42 tools across seven modules, written for each industry. All come three ways: $29 Launch Plan, $297 Startup Kit and $497 Kit + Founder Call, with a 30-day money-back guarantee.
| Food Truck | Coffee Shop | Catering | Restaurant | Bar | |
|---|---|---|---|---|---|
| Best if you want | Low fixed rent and the freedom to go where customers are | A fixed address and daily regulars | Event-driven revenue and flexible hours | A full dining experience and a team | A social space built around drinks and events |
| Biggest cost to plan for | The truck or trailer build-out | The lease and espresso setup | Kitchen access and equipment | Build-out, hood and kitchen | The liquor license and bar build-out |
| Key calculator | Food Cost Calculator | Drink Cost Calculator | Per-Head Cost Calculator | Plate Cost Calculator | Pour Cost Calculator |
| Kit page | Food Truck Kit | Coffee Shop Kit | Catering Kit | Restaurant Kit | Bar Kit |
What does a business startup kit cost?
Every Opening Day Kit comes three ways, one payment each:
| Option | Price | What’s included |
|---|---|---|
| Launch Plan | $29 | Business plan, startup budget, cost calculator, permits roadmap and tracker, insurance, business structure and a Start Here guide (10 files) |
| Startup Kit | $297 | All 42 tools across seven modules plus the bonus (52 files) |
| Kit + Founder Call | $497 | The full kit plus a 60-minute 1:1 call to review your plan and numbers, and 30 days of email support |
Great free resources to use alongside it. The SBA and its partners offer free or low-cost counseling and training, including free mentoring through SCORE and Small Business Development Centers (SBA, Get local assistance). A mentor plus a finished set of templates is a strong combination: you bring the kit to your meetings and spend the time on your decisions instead of formatting documents.
What the survival data actually shows
The Bureau of Labor Statistics follows every private-sector establishment from the year it opened and reports how many are still open each March. Here is the Accommodation and Food Services data from BLS Business Employment Dynamics, Table 7.
| Establishments that opened in the year ended | Still open in March 2025 | Survival rate |
|---|---|---|
| March 2024 (after 1 year) | 49,090 of 57,581 | 85.3% |
| March 2020 (after 5 years) | 29,826 of 50,259 | 59.3% |
| March 2015 (after 10 years) | 19,587 of 47,077 | 41.6% |
Most hospitality businesses make it through year one, and a solid share are still open ten years later. The owners who last tend to know their numbers early: startup costs, food or drink costs, labor and break-even. That is exactly what the kits are built to help you work out before you open.
What's inside every startup kit
More startup kits on the way
Tell us which kit you want next
Business startup kit FAQ
What is a business startup kit?
A business startup kit is a bundle of the documents, spreadsheets and checklists you need to open a specific type of business, sold as one download. Each Opening Day Kit covers business foundation, menu and pricing, branding, online presence, finding customers, operations and money, and opening day.
Which startup kits can I buy today?
Five: Food Truck, Coffee Shop, Catering, Restaurant and Bar. Each comes as a $29 Launch Plan, a $297 Startup Kit or a $497 Kit + Founder Call.
How much does a business startup kit cost?
The Launch Plan is $29, the full Startup Kit is $297, and the Kit + Founder Call is $497. One payment, yours forever, with a 30-day money-back guarantee.
What is the Founder Call?
The $497 option adds a 60-minute 1:1 call to walk through your plan and numbers, plus 30 days of email support. You book it right after checkout.
Can I upgrade from the Launch Plan?
Yes. Code UPGRADE29 takes $29 off any Startup Kit, so your Launch Plan counts toward it.
Are there free startup tools?
Yes. We publish free calculators and planning tools with no email required, and the SBA and its partners offer free counseling and business plan guidance.
How is the kit delivered?
Instant digital download after checkout. Files are PDF guides, Excel calculators and Word templates, so you can edit everything in Excel, Word, Google Sheets or Google Docs.
Who built these kits?
Dustin Lack, former CMO of Dickey's Barbecue Pit, who has launched 10+ restaurant locations. The kits turn the checklists and tools from those openings into files you can use on your own.
