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FOOD TRUCK STARTUP KIT

Everything you need to launch your food truck, in one kit.

42 ready-to-use tools: business plan, startup budget, permits, menu pricing, branding, marketing and an opening day game plan. Fill them in, check them off and roll out with a plan.
Get the Kit, $297
Compare the 3 options
🗺️ Not sure where to launch?
See which U.S. metros have the best food truck opportunity. Free, no email required.
Open the Opportunity Map →
One payment. Instant download. 30-day money-back guarantee.
Want to test the numbers first? Try the free food truck startup cost calculator, check permit costs by state, or read the complete guide to starting a food truck.
SOUND FAMILIAR?

You've had the food truck idea for a while now.

Maybe you've priced out a truck. Maybe you've got a menu sketched on a napkin. You know the food is good.

The part that slows most people down is everything around the food: the business plan, the LLC, health permits, a commissary, pricing, insurance, branding, social and a launch plan. It's a lot of projects at once.

This kit puts all of it in order. Real templates, real numbers, real checklists, and a clear next step at every stage.

That's what this is.

WHAT'S INSIDE

Every tool you need to open a food truck.

42 tools, 52 files: PDF guides, editable Word templates and working Excel spreadsheets.

📋

Business Plan Template

Fill-in-the-blank plan built for food trucks, ready for a lender or investor.
💵

Startup Budget Calculator

Truck, build-out, equipment, permits and a cash cushion, all in one sheet.
🧮

Food Cost Calculator

Cost every menu item down to the container and price it for profit.
✅

Permits Roadmap + Tracker

Which permits you need, in what order, with a tracker to keep it all straight.
📍

Location Scouting Guide

Find spots, events and breweries that keep a line at your window.
📱

Social Media Kit

Bios, 60+ caption templates and a 90-day posting calendar.
🚀

Opening Day Game Plan

A 30-day countdown, an hour-by-hour opening day and a grand opening kit.
🤝

Catering + Events

Proposal, package and booking templates for private events and catering.
📊

Ops + Money Trackers

Daily sales log, inventory and a P&L that does the math for you.
THE FULL TOOL LIST

Every tool in the kit, by name.

MODULE 1

Business Foundation

0.0 Start Here + Kit Index

1.0 Food Truck Business Plan Template

1.1 Business Launch Checklist

1.2 Business Structure Guide

1.3 Permits & Licensing Roadmap

1.3 Permit Tracker

1.4 Insurance Cheat Sheet

1.5 Startup Budget Calculator

1.6 Supplier Directory

MODULE 2

Menu & Pricing

2.1 Menu Engineering Guide

2.2 Food Cost Calculator

2.3 Pricing Strategy Guide

2.4 Menu Design Templates

MODULE 3

Branding & Design

3.1 Brand Identity Workbook

3.2 Truck Wrap Design Guide

3.3 Truck Wrap Design Brief Template

MODULE 4

Online Presence

4.1 Website Setup Guide

4.2 Google Business Profile Setup Kit

4.3 Social Media Starter Pack

4.3 Bio + Caption Templates

4.3 Social Media Posting Calendar

4.4 Online Directory Setup Checklist

MODULE 5

Finding Customers

5.1 Location Scouting Guide

5.2 Event Booking Templates

5.3 Catering Proposal Template

5.4 Outreach Email Scripts

5.5 First 30 Customers Playbook

5.6 Catering Package Template

MODULE 6

Operations & Money

6.1 Daily Operations Checklist

6.1 Daily Sales Log

6.2 Inventory Management Template

6.3 Profit & Loss Tracker

6.4 Bookkeeping Setup Guide

6.5 Hiring Your First Employee Guide

MODULE 7

Opening Day Game Plan

7.1 Pre-Launch Countdown

7.2 Grand Opening Marketing Kit

7.3 Customer Loyalty Program Guide

7.4 Feedback Collection System

BONUS

Growth Accelerator

B.1 Social Media Ads Guide

B.2 Food Truck to Brick and Mortar

B.3 Investor Pitch Deck Template

Tools marked 1.0 to 2.2 are also sold on their own as the $29 Launch Plan.

Is this for you?

A great fit if:

✓ You're serious about launching a food truck and want a clear plan

✓ You have a concept and want the business side handled step by step

✓ You're a home cook, caterer or chef ready to go out on your own

✓ You like doing it yourself with the right tools in the right order

✓ You want to know your numbers before you buy a truck

Good to know:

✓ Works for trucks, trailers and carts

✓ Permit rules vary by city, so the roadmap shows you what to ask and where

✓ Everything is editable: Word, Excel, Google Sheets and PDF

✓ Want a second set of eyes? The Founder Call tier adds a 1:1 call

✓ One payment. No subscription.

Dustin Lack, founder of Opening Day Kit

Built by Dustin Lack

Former CMO, Dickey's Barbecue Pit
I’ve spent my career in hospitality marketing and helped open a lot of locations. The owners who do best aren’t the ones with the most money. They’re the ones with a plan and the right tools. I built this kit so you can start with both.
PRICING

Pick the level of help you want.

Launch Plan

$29
Plan it. Your plan, permits and numbers.

✓ Start Here guide + 2-week plan

✓ Business Plan Template (Word + PDF)

✓ Startup Budget Calculator

✓ Food Cost Calculator

✓ Business Launch Checklist

✓ Permits Roadmap + Permit Tracker

✓ Insurance Cheat Sheet

✓ Business Structure Guide

Get the Launch Plan

Startup Kit

$297
Build it. All 42 tools.

✓ Everything in the Launch Plan

✓ Supplier directory

✓ Menu, pricing + design guides

✓ Branding workbook + design brief

✓ Website, Google + social templates

✓ Customer playbooks + outreach scripts

✓ Ops, inventory + P&L trackers

✓ Hiring guide + opening day plan

Get the Startup Kit
MOST SUPPORT

Kit + Founder Call

$497
Launch it with help.

✓ Everything in the Startup Kit

✓ 60-minute 1:1 Founder Call

✓ We review your plan and numbers together

✓ 30 days of email support

✓ Book your call right after checkout

Get the Kit + Founder Call
Already have the $29 Launch Plan? Use code UPGRADE29 for $29 off either kit.

Compare the options

 

Launch Plan

Startup Kit

Kit + Founder Call

Business plan, budget, cost calculator, permits, insurance + structure

✓

✓

✓

Menu, branding, marketing, customers, operations, hiring + opening day

–

✓

✓

Tools included

9

42

42

60-minute 1:1 Founder Call

–

–

✓

30 days of email support

–

–

✓

Best for

Getting your numbers right first

Building the whole business yourself

A second set of eyes on your plan

Price

$29

$297

$497

🛡️

30 days. No questions. Full refund.

Buy the kit. Open every file. Use whatever you want. If it’s not worth what you paid, email us within 30 days and you get every dollar back. No forms. No “tell us why.” No trying to talk you out of it.
QUESTIONS

Got questions? Here are the answers.

Most people work through the core tools in 2 to 4 weeks of nights and weekends, then keep using the trackers after they open.
No. The budget calculator and supplier directory help you decide whether to buy, lease or build, and what it should cost.
The Permits Roadmap walks you through every permit type and the order to get them, with a tracker for your local requirements. Rules vary by city and state, so it shows you exactly what to ask.
PDF guides, editable Word templates and Excel spreadsheets that also work in Google Sheets and Numbers. 42 tools, 52 files.
The $497 tier adds a 60-minute 1:1 call to walk through your plan and numbers, plus 30 days of email support. You book it right after checkout.
Yes. Use code UPGRADE29 at checkout for $29 off the Startup Kit or the Kit + Founder Call.
Yes. The business, money and marketing tools apply to any mobile food concept.
Right after checkout. Your download is on the thank-you page and in your email.

Open your food truck with a plan.

Every tool you need, in the order you need it. Start building today and know exactly what to work on next.
Get the Startup Kit, $297
Get the Kit + Founder Call, $497
Instant download. 30-day guarantee. One payment, yours forever.
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